December 1864 - William James Carlton founded Carlton & Smith in New York as advertising broker; bought, sold space in popular religious journals of 19th century; 1868 - hired James Walter Thompson; 1878 - Thompson acquired agency - $500 for business, $800 for office furniture; renamed agency J. Walter Thompson.

1893 - Joseph French Johnson taught first college course in advertising at University of Pennsylvania's Wharton School of Business in Philadelphia.

1899 - Ray D. Lillibridge established Ray D. Lillibridge, Co., advertising agency in New York City; 1929 - acquired by Otis Kenyon, Henry Eckhardt; renamed Kenyon & Eckhardt Incorporated; 1948 - won Lincoln-Mercury Automotive Division (Ford Motor Company); billings of $20 million; 1975 - billings of $100 million; 1979 - won Chrysler Corp. $120 million advertising account; 1983 - acquired by Lorimar Telepictures; 1985 - billings in excess of $400 million; merged with Bozell & Jacobs (billings in excess of $800 million); formed world's 14th largest advertising agency.  

August 28, 1922 - First radio commercial aired on WEAF in New York City, 10-minute advertisement for Queensboro Realty Co. (cost - $100).

1923 - Raymond Rubicam, John Orr Young founded Young & Rubicam in Philadelp; May 9, 2000 - agreed to $5.7 billion takeover by WPP Group; largest deal in history of industry.

July 1, 1941 - First American television commercial, for Bulova watches, broadcast in  New York during Dodgers/Phillies baseball game - cost of spot: $9.

December 29, 1942 - Emerson Foote in New York, Fairfax Cone in Chicago, Don Belding in California (former senior executives of Lord and Thomas) formed Foote Cone and Belding.

1949 - Bill Bernbach, Ned Doyle, Mac Dane formed Doyle Dane Bernbach in New York; Orbach's department store first client.

March 9, 1954 - Castro Decorators of New York City broadcast first color television commercial.

February 5, 1979 - Costliest single periodical ad, $3.2 million, Gulf + Western in Time magazine.

1985 - British businessmen Martin Sorrell bought 30% interest in shopping cart manufacturer, Wire Plastic & Products (WPP); wanted  public entity through which to build a worldwide marketing services company; 1986 - became CEO; renamed company WPP (Wire Plastic Products) Group;  1987 - acquired J. Walter Thompson Group for $566 million; 1989 - acquired The Ogilvy Group for $864 million; 1990-1992 - named the world's top agency group by Advertising Age; 2000 - acquired Young & Rubicam Group; 2005 - acquired Grey Global Group.

1986 - Allen Rosenshine, chairman of BBDO, created Omnicom Group; joined BBDO, Doyle Dane Bernbach, Needham, Harper & Steers in an effort to counter the expansion of Britain's Saatchi & Saatchi.

(Absolut Vodka), Carl Hamilton (1994). Absolut: Biography of a Bottle. (New York, NY: Texere, 312 p.). Television host of the critically acclaimed show Dilemma, a political commentator and a columnist for Scandinavia's largest popular newspaper, Aftonbladet. Absolut Vodka Company; Advertising -- Alcoholic beverages; Vodka industry -- Sweden -- History.

(Absolut Vodka), Richard W. Lewis (1996). Absolut Book: The Absolut Vodka Advertising Story. (Boston, MA: Journey Editions, 274 p.). Executive of TBWA Chiat/Day, Absolut's advertising agency. Absolut Vodka Company; Advertising--Alcoholic beverages; Vodka industry--Sweden--History.

(Absolut Vodka), Richard W. Lewis (2005). Absolut Sequel: The Absolut Advertising Story Continues. (North Clarendon, VT: Periplus, 267 p.). Absolut Vodka Company; Advertising--Alcoholic beverages; Vodka industry--Sweden--History.

(Artkraft Strauss Sign Corp.), Tama Starr and Edward Hayman (1998). Signs and Wonders: The Spectacular Marketing of America. (New York, NY: Doubleday, 303 p.). President, Artkraft Strauss Sign Corp. (century of installing signs on Broadway); Theater Critic (Detroit News). Outdoor advertising--United States--History--20th century; Electric signs--United States--History--20th century; Signs and signboards--United States--History--20th century. 

(N.W. Ayer), Ralph M. Hower (1949). The History of an Advertising Agency: N. W. Ayer & Son at Work, 1869-1949. (Cambridge, MA: Harvard University Press, 647 p. [rev. 1939 ed.]). Ayer, firm, newspaper advertising agents.

Francis Wayland Ayer (http://www.lahistoriadelapublicidad.com/documentos/wayland7_672.jpg)

(Backer Spielvogel Bates Worldwide), Bill Backer (1993). The Care and Feeding of Ideas. (New York, NY: Times Books, 284 p.). Backer, Bill--Career in advertising; Creative ability in business; Advertising--Case studies.

(Bartle Bogle Hegarty), John Hegarty (2011). Hegarty on Advertising. (New York, NY: Thames & Hudson, 224 p.). Co-Founder of Bartle Bogle Hegarty. Hegarty, John; Bartle Bogle Hegarty -- history; Advertising -- history. What makes great idea? How to best pitch to prospective client? What effect will new technology have on advertising?; four decades of wisdom, insight from man behind effective, influential campaigns for Levi Strauss, Audi, Unilever; personal insights, advice on advertising business: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology; his career, experiences (from early days working with Charles Saatchi to founding of Bartle Bogle Hegarty in 1982, rise to global renown).

(Ted Bates), Rosser Reeves (1961). Reality in Advertising. (New York, NY: Knopf, 153 p.). Advertising. Unique Selling Proposition (USP).

(BBD&O), Fred Manchee (1959). The Huckster's Revenge; The Truth About Life on Madison Avenue. (New York, NY: Nelson, 308 p.). Batten, Barton, Durstine & Osborn, Inc.; Advertising--United States.

Bruce Barton - BBD&O (http://www.madisonavenuejournal.com/images/bruce1-thumb.gif)

(BBD&O), Gordon White (1977). John Caples, Adman. (Chicago, IL: Crain Books, 159 p.). Caples, John; Advertising--United States--Biography; Advertising--United States--History.

(BBD&O), Phil Dusenberry (2005). Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising. (New York, NY: Portfolio, 320 p.). Former Chairman, Chief Creative Officer of BBD&O North America; Advertising Hall of Fame in 2002. Advertising--Psychological aspects; Insight; Differentiation (Cognition); Creative ability in business. One big insight is worth a thousand good ideas.

(BBD&O), Richard M. Fried (2005). The Man Everybody Knew: Bruce Barton and the Making of Modern America. (Chicago, IL: Ivan R. Dee, 320 p.). Professor, Department of History (University of Illinois at Chicago. Barton, Bruce, 1886-1967; United States. Congress. House--Biography; Legislators--United States--Biography; Advertising executives--New York (State)--New York--Biography; Authors, American--Biography; Political consultants--United States--Biography. Man who often initiated, sometimes followed, occasionally fought the social and political trends of his times.

(BBD&O), Allen Rosenshine (2006). Funny Business: Moguls, Mobsters, Megastars, And the Mad, Mad World of the Ad Game. (New York, NY: Beaufort Books, 296 p.). Chairman, BBDO Worldwide. Advertising--United States; Advertising executives--New York (State)--New York--Biography. Allen Rosenshine's nearly 45 years in advertising.

(BBD&O), Joe Vitale (2007). The Seven Lost Secrets of Success: Million Dollar Ideas of Bruce Barton, America’s Forgotten Genius. (Hoboken, NJ: Wiley, 224 p.). President of Hypnotic Marketing, Inc. Barton, Bruce, 1886-1967; Advertising--Psychological aspects; Success in business; Consumer satisfaction; Social responsibility of business. Straightforward,  proven principles that brought Barton fame, fortune.

(Benetton), Lorella Pagnucco Salvemini (2002). United Colors: The Benetton Campaigns. (London, UK: Scrptum Editions, 159 p.). Toscani, Oliviero; Benetton (Firm); Advertising photography--History--20th century; Advertising campaigns--History--20th century; Toleration.

(Berliner), James N. Weber (1997). The Talking Machine: The Advertising History of the Berliner Gramophone and Victor Talking Machine. (Midland, ON: Adio, Inc., 147 p.). Berliner (Record company); Victor Talking Machine Company; Advertising--Phonographs--History; Phonograph--History; Advertising--History.

(Bovril Ltd.), Compiled by Peter Hadley (1970). The History of Bovril Advertising. (London, UK: Bovril Limited, 111 p.). Advertising--Drugs.

(Bozell Worldwide), Jay Schulberg, with Bernie Hogya and Sal Taibi (1998). The Milk Mustache Book: A Behind-the-Scenes Look at America's Favorite Advertising Campaign. (New York, NY: Ballantine, 153 p.). Chief Creative Officer (Bozell). Advertising--Milk; Milk trade--United States.

(Burma-Shave), Frank Rowsome, Jr.; drawings by Carl Rose (1990). The Verse by the Side of the Road: The Story of the Burma-Shave Signs and Jingles. (New York, NY: S. Greene Press/Pelham Books, 121 p. [orig. pub. 1965]). Burma-Vita Company--History; Advertising--Cosmetics--United States; Advertising, Outdoor--United States; Burma-Shave signs.

(Burma-Shave), Bill Vossler (1997). Burma-Shave: The Rhymes, the Signs, the Times. (St. Cloud, MN: North Star Press, 192 p.). Burma-Shave signs. 1925 - with $200 worth of scrap lumber, Allan Odell and Leonard Odell (younger brother) posted first Burma-Shave signs along highways in southern Minnesota.

(Calkins & Holden), Earnest Elmo Calkins (1985). "And Hearing Not--": Annals of an Adman. (New York, NY: Garland Pub., 387 p. [orig. pub. 1946]). Calkins, Earnest Elmo, 1868-1964.; Advertising--United States--Biography; Advertising--United States.

(Campbell-Ewald), William J. Hampton (1991). The First 80 Years: An Informal History of the Campbell-Ewald Company. (Warren, MI: Lintas: Campbell-Ewald, 160 p.). Campbell-Ewald Company--History; Advertising agencies--United States--History.

(Chiat-Day), Stephen Kessler (1990). Chiat/Day: The First Twenty Years. (New York, NY: Rizzoli, 349 p.). Chiat-Day, Inc.; Advertising agencies--United States.

Jay Chiat (http://www.adcglobal.org/images/hof/2004/hof_main_chiat.jpg)

(Chiat-Day), Karen Stabiner (1993). Inventing Desire: Inside Chiat/Day: The Hottest Shop, the Coolest Players, the Big Business of Advertising. (New York, NY: Simon & Schuster, 351 p.). Chiat-Day, Inc.; Advertising agencies--United States; Advertising--United States.

(Crispin Porter & Bogusky), Warren Berger (2006). Hoopla. (New York, NY: Powerhouse Books, 432 p.). Written about Advertising for 15 years. Crispin Porter & Bogusky--History; Advertising agencies--United States--History; Advertising--Pictorial works. Inner workings of break-the-mold Miami idea factory; methods behind agency’s seeming madness, insights into logic, intuition, mischief, passion that leads to creation of Hoopla.

(Curtis Publishing), Douglas Ward (2009). A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research. (Philadelphia, PA: Temple University Press, 228 p.). Assistant Professor in the William Allen White School of Journalism and Mass Communications (University of Kansas). Marketing research -- United States -- History; Parlin, Charles Coolidge, 1872-1942; Curtis Publishing Company. American business and advertising in early 20th century; how, why Curtis developed market research division; evolution, impact of Charles Coolidge Parlin’s work (considered by many to be founder of market research) - understood how readers, advertisers in emerging consumer economy looked at magazines, advertisements; revolutionized industry, provided added value to advertisers through information about racial, ethnic, regional biases of readers and consumers; maintained contact with businesses and customers, turned consumer wants into corporate profits; cultural, social reasons for development, use of market research.

Charles Coolidge Parlin - Curtis Publishing (hhttp://www.advertisinghall.org/members/images/headshots/c_parlin_bio.jpg)

(Dentsu Communications India), Sandeep Goyal (2004). The Dum Dum Bullet: Adventures of a Corporate Soldier. (New York, NY: Penguin, 246 p.). Chairman, Dentsu Communications Pvt. Ltd. Goyal, Sandeep, adman; Advertising executives--India--Biography. 

(Deutsch Inc.), Donny Deutsch with Peter Knobler (2005). Often Wrong, Never in Doubt. (New York, NY: CollinsBusiness, 272 p.). Chairman and Chief Executive Officer of Deutsch Inc. Deutsch, Donny; David Deutsch Associates; Advertising executives--Biography; Advertising agencies--Management. Principles that propelled him to create wealth, build successful business, become national personality.

(Doyle Dane), George Lois, with Bill Pitts (1972). George, Be Careful; A Greek Florist's Kid in the Roughhouse World of Advertising. (New York, NY: Saturday Review Press, 245 p.). Creative Director at Doyle Dane Bernbach; Started Own Agencies. Lois, George; Advertising--Biography.

William Bernbach (http://gaia.adage.com/images/bin/image/photo/adcentury-people-bernbach.jpg?1260222907)

(Doyle Dane), Bo Levenson (1987). Bill Bernbach's Book: A History of the Advertising That Changed the History of Advertising. (New York, NY: Villard Books, 219 p.). Bernbach, Bill; Advertising--United States--History.

(Earle Palmer Brown), Jane Maas (1986). Adventures of an Advertising Woman. (New York, NY: St. Martin’s Press, 227 p.). Chairman Emeritus, Earle Palmer Brown Advertising & Public Relations. Maas, Jane; Women in the advertising industry--United States--Biography. Best known for her direction of "I Love New York" program.

(Esso Petroleum Company Ltd.), Brian Ash (1969). Tiger in Your Tank: The Anatomy of an Advertising Campaign. (London, UK: Cassell, 166 p.). Esso Petroleum Company, Ltd.; Advertising--Petroleum industry and trade.

(Euro RSCG), Bob Schmetterer (2003). Leap: A Revolution in Creative Business Strategy. (Hoboken, NJ: Wiley, 241 p.). Chairman, CEO (Euro RSCG); President, COO (Havas - the parent). Marketing--Planning; Advertising--Planning; Strategic planning; Business planning; Industrial management.

(Euro RSCG Life), Sander A. Flaum and Jonathon A. Flaum with Mechele Flaum; foreword by John Glenn (2005). The 100-Mile Walk: A Father and Son on a Quest To Find the Essence of Leadership. (New York, NY: AMACOM, 255 p.). Former Chairman of the Advertising Agency Network Euro RSCG Life, Founder of the Leadership Forum at Fordham Graduate School of Business, Man of the Year for the Healthcare industry in 2002; Founder/CEO of WriteMind Communications (speechwriter and coach for leaders). Leadership. Father, son hash out 9 P's of leadership: people, purpose, passion, performance, persistence, perspective, paranoia, principles and practice. 

(Fallon Worldwide), Pat Fallon and Fred Senn (2006). Juicing the Orange: Lessons in Using Creativity as a Competitive Marketing Advantage. (Boston, MA: Harvard Business School Press, 272 p.). Founding Partners, Fallon Worldwide (subsidiary of the French-based Publicis Groupe S.A.). Marketing; Creative ability in business; Product management. Disciplined approach to building creativity actively into organizational culture, leveraging creativity into campaigns that deliver measurable results.

(Foote Cone and Belding), Fairfax M. Cone (1969). With All Its Faults; A Candid Account of Forty Years in Advertising. (Boston, MA: Little, Brown, 335 p.). Cone, Fairfax M., 1903- ; Advertising--Biography.

Fairfax M. Cone - Foote Cone and Belding (http://www.anbhf.org/conefiles/cone1.jpg)

(Foote Cone and Belding), Fairfax M. Cone (1973). The Blue Streak: Some Observations, Mostly about Advertising. (Chicago, IL: Crain Communications, 193 p.). Advertising--United States; Business.

(Foote Cone and Belding), Shirley Polykoff (1975). Does She ... or Dsoesn’t She?: And How She Did It. (Garden City, NY: Doubleday, 131 p.). Polykoff, Shirley; Advertising--United States--Biography. Clairol campaign.

(The Gate Worldwide), Beau Fraser, David Bernstein, and Bill Schwab (2008). Death to All Sacred Cows: How Successful Business People Put the Old Rules Out to Pasture. (New York, NY: Hyperion, 224 p.). Managing Directors, The Gate Worldwide. Management--Philosophy; Corporate culture; Management--Humor; Corporate culture--Humor; Business--Humor. Formulas may be comforting, but rarely work in real world; how to identify, kill Sacred Cows in workplace, alternatives to make business more profitable, innovative, happy.

(Goodby, Silverstein & Partners), Jon Steel (1998). Truth, Lies, and Advertising: The Art of Account Planning. (New York, NY: Wiley, 298 p.). Director of Account Planning, Vice Chairman at Goodby, Silverstein & Partners. Advertising campaigns--United States--Planning; Advertising--United States; Advertising agencies--Customer services--United States.

(Graphic Design), Richard Hollis (2002). Graphic Design: A Concise History. (New York : Thames & Hudson: New York: Thames & Hudson, 232 p. [rev. and expanded]). Freelance Graphic Designer. Graphic arts--History; Commercial art--History. Roots in development of printing, has evolved as means of identification, information, promotion to become profession, discipline in its own right.

(Graphic Design), Roxane Jubert; preface de Serge Lemoine (2005). Graphisme, Typographie, Histoire. (Paris : Flammarion: Paris : Flammarion, 431 p.). Graphic design (Typography)--History.

(Graphic Design), Philip B. Meggs, Alston W. Purvis (2006). Meggs’ History of Graphic Design. (Hoboken, NJ: Wiley, 575 p. [4th ed.]). School of the Arts Research Professor, Communication Arts and Design Department (Virginia Commonwealth University); Associate Professor of Graphic Design (Boston University). Graphic design (Typography)--History; Book design--History. Most authoritative book of its kind: 1) The Invention of Writing and Alphabets; 2) Medieval Manuscript Books; 3) The Origins of Printing and Typography; 4) Renaissance Graphic Design; 5) The Arts and Crafts Movement; 6) Victorian and Art Nouveau Graphics; 7) Modern Art and Its Impact on Design; 8) Visual Identity and Conceptual Images; 9) Postmodern Design; 10) The Computer Graphics Revolution.

(Graphic Design), Stephen J. Eskilson (2007). Graphic Design: A New History. (New Haven, CT: Yale University Press, 464 p.). Associate Professor, Art Department (Eastern Illinois University). Graphic arts--History; Commercial art--History. Evolution of graphic design from late 19th century to present day; dynamic relationship between design, manufacturing, roles of technology, social change, commercial forces on course of design history.

(Grupo McCann Portugal), Nuno Cardal, Rita Fragoso de Almeida (1994). Grupo McCann Portugal: 65 Anos de Publicidade. (Lisboa, Portugal: Texto Editora, 205 p.). Grupo McCann Portugal--History; Advertising agencies--Portugal--History.

(Theo. Hamm Brewing Company), Moira F. Harris (2000). The Paws of Refreshment: The Story of Hamm’s Beer Advertising. (Saint Paul, MN: Pogo Press, 81 p. [2nd ed.]). Theo. Hamm Brewing Company--History; Advertising--Beer--United States--History; Advertising--Brewing industry--United States--History.

(Interpublic Group of Cos.), Russ Johnston (1982). Marion Harper: An Unauthorized Biography. (Chicago, IL: Crain Books, 286 p.). Harper, Marion, 1916- ; Advertising--United States--Biography.

(Caroline Jones Advertising, Inc.), Robert Fleming (1996). The Success of Caroline Jones Advertising, Inc.: An Advertising Success Story. (New York, NY: Walker and Co., 76 p.). --History; Advertising--United States--History; Success in business--United States--Case studies.

(Kaplan Thaler Group), Linda Kaplan Thaler and Robin Koval, with Delia Marshall (2003). Bang!: "Getting Your Message Heard in a Noisy World". (New York, NY: Doubleday, 288 p.). CEO & VP, Kaplan Thaler Group. Advertising; Marketing; Attention-seeking. 

(Ketchum Communications), Lu Donnelly and Carol Bleier (1992). The Ketchum Spirit: A History of Ketchum Communications Inc. (Pittsburgh, PA: Ketchum Communications Inc., 216 p.). Ketchum Communications Inc.--History; Advertising agencies--United States--History.

(Lamar Advertising), Dan Marin (2008). Signs of Opportunity: How Lamar Advertising Grew into the Biggest Billboard Business in America. (Lafayette, LA: Acadian House Pub., 196 p.). Teaches Business Ethics, Business Strategy in the William W. and Catherine M. Rucks Department of Management (Louisiana State University). Advertising, Outdoor -- United States -- History -- 20th century; Billboards -- United States -- History -- 20th century; Lamar Advertising Company -- History. From tiny poster company in Pensacola, FL in 1902 into biggest billboard business in U.S. in terms of number of boards (revenue of some $1.1 billion in 2006); encountered numerous financial crises; capitalized on corresponding opportunities.

(Lintas), Alyque Padamsee with Arun Prabhu (1999). A Double Life: My Exciting Years in Theatre and Advertising. (New York, NY: Penguin Books, 320 p.). Padamsee, Alyque; Theater--India--Biography; Publishers and publishing--India--Biography.

(Lord & Thomas), Claude C. Hopkins (1966). My Life in Advertising; &, Scientific Advertising: Two Works. (New York, NY: McGraw-Hill, 318 p.). Former President, Lord & Thomas. Hopkins, Claude C., 1866-1932; Advertising personnel--Biography; Advertising.  

(Maxwell Sackheim & Company), Maxwell Sackheim (1970). My First Sixty Years in Advertising. (Englewood Cliffs, NJ: Prentice-Hall, 224 p.). Sackheim, Maxwell, 1890-; Advertising, Direct-mail.

(McCann-Erickson Worldwide), Stewart Alter (1994). Truth Well Told: McCann-Erickson and the Pioneering of Global Advertising. (New York, NY: McCann-Erickson Worldwide Publishers, 312 p.). McCann-Erickson Worldwide--History; Advertising agencies--United States--History.

(McCann-Erickson Worldwide), Nina DiSesa (2008). Seducing the Boys Club: Uncensored Tactics from a Woman at the Top. (New York : Ballantine Books: New York : Ballantine Books, 240 p.). Chairman as well as Chief Creative Officer of McCann New York (1998). Women executives; Businesswomen; Career development; Success in business. Meld feminine characteristics (nurturing, compassion, listening) with traits of male counterparts (competitiveness, decisiveness, combativeness) to expand professional horizons.

(Mitchell & Partners), Harold Mitchell (2009). Living Large: The World of Harold Mitchell. (Carlton, Victoria, Australia Melbourne University Press, 294 p.). Businessmen -- Australia -- Biography. From son of saw miller to owner of $100 million-business (Australia’s biggest media buyer).

(Myurgia), Mariangels Fondevila (2003). Myrurgia: Belleza y Glamour, 1916-1936. (Barcelona, Spain: Lunwerg Editores, 251 p.). Myrurgia (Firm)--History--20th century; Toilet preparations industry--Spain--History--20th century; Perfumes industry--Spain--History--20th century; Advertising--Toilet preparations--Spain--History--20th century; Advertising--Perfumes industry--Spain--History--20th century.

(Needham Harper Worldwide), Paul Harper (1985). Working the Territory: 60 Years of Advertising from the People of Needham Harper Worldwide. (Englewood Cliffs, NJ: Prentice-Hall, 127 p.). Needham Harper Worldwide--History; Advertising agencies--United States--History; Advertising campaigns--History.

(Ogilvy & Mather), David M. Ogilvy (1983). Ogilvy on Advertising. (New York, NY: Crown, 224 p.). Advertising. 

  David Ogilvy (http://www.world-copywriting-institute.com/ogilvy/ogilvy1.jpg)

(Ogilvy & Mather), David Ogilvy; edited by Joel Raphaelson (1986). The Unpublished David Ogilvy. (New York, NY: Crown, 178 p.). Ogilvy, David, 1911- ; Advertising--United States--Biography.

(Ogilvy & Mather), David M. Ogilvy (1988). Confessions of an Advertising Man. (New York, NY: Atheneum, Orig. pub. in 1963; 172 p.). Ogilvy, David, 1911- ; Advertising executives--United States--Biography; Advertising agencies--United States--History. A how-to book on advertising, full of useful maxims on how to succeed in the industry.

(Ogilvy & Mather), David M. Ogilvy (1997). Blood, Brains & Beer: the Autobiography of David Ogilvy. (New York, NY: Wiley, Orig. pub. in 1978; 196 p.). Ogilvy, David, 1911- ; Advertising--Biography. Autobiography.

(Publicidad Atlantis), Santiago de Luxán Meléndez, José Luis Quesada González (1997). Publicidad Atlantis, 1945-1995: Historia de Una Empresa Familiar. (Las Palmas de Gran Canaria: Universidad de Las Palmas de Gran Canaria, 448 p.). Publicidad Atlantis--History; Advertising agencies--Canary Islands--History; Family-owned business enterprises--Canary Islands--History.

(Publicis Groupe), Marcel Bleustein-Blanchet (1988). Memoires d’Un Lion. (Paris, FR: Libr. acade´mique Perrin, 325 p.). Bleustein-Blanchet, Marcel; Advertising--France--Biography.

Marcel Bleustein-Blanchet - founder Publicis Groupe (http://www.advertisinghall.org/members/images/headshots/bbfull5.jpg)

(Publicis Manila), Minyong Ordoñez; foreword by Joseph A. O'Hare (2002). Gut Feel. (Pasig City, Philippines: Anvil Pub., 249.). Chairman (Publicis Manila). Ordoñez, Minyong, 1936- ; Advertising executives--Philippines--Biography.

(Richards Group), Stan Richards, with David Culp (2001). The Peaceable Kingdom: Building a Company without Factionalism, Fiefdoms, Fear, and Other Staples of Modern Business. (New York, NY: Wiley, 248 p.). Richards Group; Advertising agencies--Management; Advertising agencies--Case studies; Corporate culture; Decentralization in management; Office politics.

(Roumagnac & Associes), Alain Roumagnac (1988). Mes Coups en Or: Les Secrets de la Pub Evenementielle. (Paris, FR: Plon, 1 vol.). Roumagnac & Associes; Advertising agencies--France; Advertising--France. Incomplete Contents: t. 1. 1976-1986, Le temps des promotions.

(RSCG), Jacques Seguela (1979). Ne Dites pas à Ma Mère que Je Suis dans la Publicité, Elle Me Croit Pianiste dans un Bordel ("Don't Tell My Mother I Work in Advertising, She Thinks I Play a Piano in a Brothel"). (Paris, FR: Flammarion, 273 p.). Head of a successful Paris ad agency. Advertisers--France--Biography.

(Saatchi & Saatchi), Ivan Fallon (1989). The Brothers: The Saatchi & Saatchi Story. (Chicago, IL: Contemporary Books, 372 p.). Saatchi & Saatchi--History; Advertising agencies--History.

Maurice Saatchi (http://www.pixunlimited.co.uk/sys-images/Media/Pix/pictures/2001/06/12/45saatchi_maurice1.jpg)

Charles Saatchi (http://www.bbc.co.uk/ insideout/northeast/series6/i/ saatchi_150.jpg)

(Saatchi & Saatchi), Philip Kleinman (1989). Saatchi & Saatchi: The Inside Story. (Lincolnwood, IL: NTC Business Books, 182 p.). Saatchi & Saatchi--History; Advertising agencies--History.

(Saatchi & Saatchi), Alison Fendley (1996). Saatchi & Saatchi: The Inside Story. (New York, NY: Arcade, 221 p.). Saatchi & Saatchi--History; Advertising agencies--History.

(Saatchi & Saatchi), Kevin Goldman (1997). Conflicting Accounts: The Creation and Crash of the Saatchi & Saatchi Advertising Empire. (New York, NY: Simon & Schuster, 384 p.). Saatchi & Saatchi--History; Advertising agencies--History.

(Saatchi & Saatchi Compton Inc.), David Herzbrun (1990). Playing in Traffic on Madison Avenue: Tales of Advertising’s Glory Years. (Homewood, IL: Dow Jones-Irwin, 225 p.). Former Executive Vice President with Saatchi & Saatchi Compton Inc. Herzbrun, David; Copy writers--New York (State)--New York--Biography; Copy writers--New York (State)--New York--Anecdotes; Advertising--New York (State)--New York--History.

(Saatchi & Saatchi Compton Inc.), David Herzbrun (1997). Copywriting by Design: Bringing Ideas to Life with Words and Images. (Lincolnwood, IL: NTC Business Books, 177 p.). Former Executive Vice President with Saatchi & Saatchi Compton Inc. Advertising copy; Advertising layout and typography; Commercial art. Made Avis No. 2.; first one to ask if you "ever wondered how the man who drove the snowplow got to the snowplow".

(Maxwell Sackheim & Co.), Maxwell Sackheim (1975). My First 65 Years in Advertising. (Blue Ridge Summit, PA: G/L Tab Books, 209 p.). Sackheim, Maxwell, 1890- ; Advertising personnel--Biography.

(St. Luke's), Andy Law (1999). Creative Company : How St. Luke's Became "The Ad Agency to End All Ad Agencies". (New York, NY: Wiley, 269 p.). St. Luke's (Firm), Advertising agencies--Case studies.

(STW Group Ltd.), John Singleton (1979). True Confessions. (Stanmore, N.S.W.: Cassell Australia, 159 p.). Singleton, John; Advertising--Australia--Biography; Advertising--Australia.

(STW Group Ltd.), Gerald Stone (2002). Singo: Mates, Wives, Triumphs, Disasters: The John Singleton Story. (New York, NY: HarperCollins, 346 p.). Singleton, John; Advertising--Australia--Biography; Businessmen--Australia--Biography.

(TBWA), Jean-Marie Dru (2007). How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising. (New York, NY: Palgrave Macmillan, 256 p.). President and Chief Executive Officer of TBWA Worldwide. TWBA (Firm); Advertising agencies; Advertising--Cross-cultural studies. How bold methods of disruption launched TBWA to forefront of international advertising.

(J. Walter Thompson), James Webb Young (1944). The Diary of an Ad Man; The War Years June 1, 1942-December 31, 1943. (Chicago, IL: Advertising Publications, inc., 256 p.). Advertising--History; Advertising--United States.

James Walter Thompson - J. Walter Thompson (http://www.lahistoriadelapublicidad.com/documentos/jwt2_972.jpg)

(J. Walter Thompson), Richard Morgan (1991). J. Walter Takeover: From Divine Right to Common Stock. (Homewood, IL: Dow Jones-Irwin, 254 p.). J. Walter Thompson Company. 

(J. Walter Thompson), Russell Pierce (1991). Gringo-Gaucho: An Advertising Odyssey. (Ashland, OR: Southern Cross Publishers, 284 p.). J. Walter Thompson Company--History; Advertising agencies--Argentina--Buenos Aires--History.

(J. Walter Thompson), Editor, Syeda Imam (2002). The Making of Advertising: Gleanings from Subhas Ghosal. (New Delhi, India: Macmillan India, 400 p.). Senior Executive Creative Director (JWT group of companies). Ghosal, Subhas, d. 1998; Advertising executives--India--Biography. 

(J. Walter Thompson), Julio Moreno (2003). Yankee Don’t Go Home!: Mexican Nationalism, American Business Culture, and the Shaping of Modern Mexico, 1920-1950. (Chapel Hill, NC: University of North Carolina Press, 321 p.). J. Walter Thompson Company; Sears, Roebuck and Company; Industrial policy--Mexico--History--20th century; Capitalism--Mexico--History--20th century; Consumption (Economics)--Mexico--History--20th century; Advertising--Mexico--History--20th century; Nationalism--Mexico--History--20th century; Mexico--Foreign relations--United States; United States--Foreign relations--Mexico; Mexico--Politics and government--1910-1946; Mexico--Politics and government--1946-1970. In aftermath of 1910 Mexican Revolution, industrial capitalism key to upward mobility into  middle class, material prosperity, new form of consumer democracy.

(J. Walter Thompson), Lee Preschel (2003). Rebel with a Cause: The Successful Management of Global Advertising Agencies. (Coconut Grove, FL: Professional Management Publishers, 502 p.). Former President - J. Walter Thompson Latin America, J. Walter Thompson Asia Pacific. Preschel, Lee; J. Walter Thompson Company--Management; Advertising executives--Biography; Advertising agencies--Management.

(J. Walter Thompson), James Webb Young (2003). A Technique for Producing Ideas. (New York, NY: McGraw-Hill, 64 p. [0rig. pub. 1940]). Thought and thinking. Author explains how we get ideas, steps necessary to stimulate our minds to produce ideas.

(J. Walter Thompson), Jeremy J.D. Bullmore (2006). Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing. (London, UK: Wiley, 174 p.). Former chairman, J. Walter Thompson, London; Non-Executive Director of WPP. Advertising; Marketing; Marketing--communications. Observations on range of marketing issues: client management,  brand management, strategy and product development, sources of inspiration.

(Tracy-Locke), Russ Pate (1988). Adman: Morris Hite’s Methods for Winning the Ad Game. (Dallas, TX: E-Heart Press, 208 p.). Hite, Morris; Advertising--United States--Biography; Marketing--United States--Biography.

(Vickers and Benson Ltd.), Randy Scotland (1994). The Creative Edge: Inside the Ad Wars. (New York, NY: Viking, 225 p.). Vickers and Benson Ltd.; Vickers and Benson Ltd.; Advertising agencies--Canada; Creative ability in business--Canada; Publicite, Agences de--Canada.

(VW), Frank Rowsome, Jr. (1970). Think Small, the Story of Those Volkswagen Ads. (Brattleboro, VT: S. Greene Press, 128 p.). Advertising--Automobiles; Volkswagen automobiles.

(Weiden & Kennedy), Randall Rothenberg (1994). Where the Suckers Moon: An Advertising Story. (New York, NY: Knopf, 477 p.). Weiden & Kennedy--Case studies; Advertising--United States; Advertising campaigns--United States; Advertising agencies--United States; Advertising--Automobiles--United States--Case studies; Subaru automobile--Case studies. New York Times Book Review Notable Books of the Year.

(Wells Rich Greene), Mary Wells Lawrence (2002). A Big Life in Advertising. (New York, NY: Knopf, 320 p.). Lawrence, Mary Wells; Advertising executives--United States--Biography; Women in advertising--United States--Biography; Businesswomen--United States--Biography.

Mary Wells Lawrence (http://www.randomhouse.com/ knopf/ authors/lawrence/images/author.jpg)

(Whittle Communications), Vance H. Trimble (1995). The Empire Undone: The Wild Rise and Hard Fall of Chris Whittle (Seacaucus, NJ: Carol Pub. Group, 371 p.). Whittle, Chris; Businessmen -- United States -- Biography; Advertising -- United States; Business failures -- United States.

Chris Whittle (http://www.avenues.org/wp-content/uploads/2010/12/whittle-big.jpg)

Mark S. Albion and Paul W. Farris (1981). The Advertising Controversy: Evidence of the Economic Effect of Advertising. (Boston, MA: Auburn House Pub. Co., 226 p.). Advertising-Economic Effects.

Trent Angers (1998). Dudley Leblanc: A Biography. (Lafayette, LA: Acadian House Publishing, 104 p.). LeBlanc, Dudley, 1894-1971; Louisiana--Politics and government--1865-1950.

Robert Atwan, Donald McQuade, John W. Wright (1979). Edsels, Luckies & Frigidaires: Advertising the American Way. (New York, NY: Dell Pub. Co., 363 p.). Advertising--United States--History; United States--Civilization.

Sara Bader (2005). Strange Red Cow: And Other Curious Classified Ads from the Past. (New York, NY: Clarkson Potter/Publishers, 224 p.). Advertising, Classified--United States--History. Scenes of everyday life from 1704 to Internet. 

Isadore Barmash (1974). The World Is Full of It; How We Are Oversold, Overinfluenced, and Overwhelmed by the Communications Manipulators. (New York, NY: Delacorte Press, 269 p.). Mass media--Social aspects--United States; Advertising--United States; United States--Social conditions--1960-1980.

Arthur Asa Berger (2004). Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society. (Lanham, MD: Rowman & Littlefield Pub., 197 p.). Advertising--United States; Popular culture--United States; Consumer education--United States. 

Mary Black (1976). American Advertising Posters of the Nineteenth Century: From the Bella C. Landauer Collection of the New-York Historical Society. (New York, NY: Dover Publication, 119 p.). Landauer, Bella Clara, 1874-1960 --Art collections; New-York Historical Society; Posters, American--Private collections.

Charlie Brower (1974). Me, and Other Advertising Geniuses. (Garden City, NY: Doubleday, 230 p.). Advertising--United States.

Earnest Elmo Calkins and Ralph Holden (1905). Modern Advertising. (New York, NY: D. Appleton and Company, 361 p.). Advertising.

Compiled by Barbara Baer Capitman (1976). American Trademark Designs: A Survey with 732 Marks, Logos, and Corporate-Identity Symbols. (New York, NY: Dover Publications, 160 p.). Trademarks --United States; Logos (Symbols) --United States. 732 marks, logos, corporate-identity symbols.

Joe Cappo (2003). The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age. (Chicago, IL: McGraw-Hill, 260 p.). Senior Vice President, Crain Communications. Advertising; Advertising--United States. 

Jason Chambers (2007). Madison Avenue and the Color Line: African Americans in the Advertising Industry. (Philadelphia, PA: University of Pennsylvania Press, 322p.). Teaches Advertising (University of Illinois at Urbana-Champaign). African Americans in advertising; Advertising--United States--History; African American consumers; African Americans and mass media. History of black advertising employees, agency owners; how blacks struggled to bring equality to advertising industry; blacks positioned themselves as experts on black consumer market, altered stereotypical perceptions of black consumers; became part of broader effort to build African American professional, entrepreneurial class, challenge negative portrayals of blacks in American culture.

Floyd Martin Clay (1973). Coozan Dudley LeBlanc: From Huey Long to Hadacol. (Gretna, LA: Pelican Pub. Co., 264 p.). LeBlanc, Dudley, 1894-1971; Louisiana--Politics and government--1865-1950. 

Jim Cox (2008). Sold on Radio: Advertisers in the Golden Age of Broadcasting. (Jefferson, NC: McFarland & Company, 322 p.). Retired college professor. Radio advertising --United States --History --20th century; Radio broadcasting --United States --History --20th century. History of radio advertising, from foundation to development as sophisticated, profitable system that benefited advertisers, broadcasters, public; commercialization of network radio during golden age.

Ed. Mary Cross (2002). A Century of American Icons: 100 Products and Slogans from the 20th Century Consumer Culture. (Westport, CT: Greenwood Press, 236 p.). Advertising--Brand name products--United States--History--20th century; Advertising--United States--History--20th century; Imagery (Psychology)--History--20th century; Consumption (Economics)--United States--History--20th century.

Bart Cummings (1984). The Benevolent Dictators: Interviews with Advertising Greats. (Chicago, IL: Crain Books, 329 p.). Advertising--United States--Biography; Advertising agencies--United States.

Draper Daniels (1974). Giants, Pigmies, and Other Advertising People. (Chicago, IL: Crain Communications, 257 p.). Daniels, Draper; Advertising--United States--Biography.

Frank Delano (1999). The Omnipowerful Brand: America's #1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom. (New York, NY: AMACOM, 256 p.). President, CEO (Delano & Young, Inc.). Advertising--Brand name products.

Warren Dotz and Jim Morton (1996). What a Character!: 20th Century American Advertising Icons. (San Francisco, CA: Chronicle Books, 131 p.). Advertising--United States--History--20th century; Commercial art--United States--History--20th century; Symbolism in advertising--United States--History--20th century; Television advertising--United States--History--20th century; Stereotype (Psychology) in advertising--United States--History--20th century.

Warren Dotz, Masud Husain (2003). Meet Mr. Product: The Art of the Advertising Character. (San Francisco, CA: Chronicle Books, 271 p.). Food -- Drinks -- Kids’ stuff -- Dining -- Technology -- Automotive -- Home -- Personal & leisure; Advertising characters--United States.

Stuart Ewen (1976). Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture. (New York, NY: McGraw-Hill, 261 p.). Advertising, Consumers.

Stuart Ewen and Elizabeth Ewen (1982). Channels of Desire: Mass Images and the Shaping of American Consciousness. (New York, NY: McGraw-Hill, 312 p.). Advertising--Social aspects--United States--History; Consumers--United States--History; Popular culture--United States; National characteristics, American--History; Fashion--History.

Stephen Fox (1984). The Mirror Makers: A History of American Advertising and Its Creators. (New York, NY: William Morrow, 383 p.). Advertising--United States--History.

Thomas C. Frank (1997). The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism. (Chicago, IL: University of Chicago Press, 287 p.). Marketing--United States--History--20th century; Advertising--United States--History--20th century; Advertising and youth--United States--History--20th century; Nineteen sixties; Consumer behavior--United States--History--20th century; Subculture--United States; United States--Social conditions--1960-1980; United States--Social conditions--1980-.

Alex Frankel (2004). Wordcraft: The Art of Turning Little Words into Big Business. (New York, NY: Crown, 241 p.). Brand name products--Case studies; Business names--Case studies; Advertising; Marketing; Creative ability in business.  

James Howard Fraser (1991). The American Billboard: 100 Years. (New York, NY: H.N. Abrams, 192 p.). Chief Librarian (Fairleigh Dickinson University). Billboards--United States--History. Outdoor advertising trends: late 1800s through  1980s.

Charles Goodrum and Helen Dalrymple (1990). Advertising in America: The First 200 Years. (New York, NY: Harry N. Abrams, 288 p.). Advertising -- United States -- History.

Miriam Greenberg (2008). Branding New York: Image Crisis and the Rise of the Neoliberal City. (New York, NY: Routledge, 326 p.). Corrective advertising--New York (State)--New York; Advocacy advertising--New York (State)--New York; Mass media and business--New York (State)--New York; New York (N.Y.)--Public relations; New York (N.Y.)--Press coverage. Rise of New York City as brand, resultant transformation of urban politics and public life; role of 'image' in urban history; who produces brands and how; enormous consequences of branding; branding of New York political strategy to legitimatize market-based solutions over social objectives (not simply marketing tool).

Ed. Jim Heimann (2001). All-American Ads of the 40s. (New York, NY: Taschen America, 768 p.). Colorful capitalism. Ads that read like pulp fiction.

--- (2001). All-American Ads of the 50s. (New York, NY: Taschen America, 928 p.). From "The World's Finest Automatic Washer" to the Cadillac which "Gives a Man a New Outlook".

Tommy Hilfiger, George Lois (2007). Iconic America: A Roller-Coaster Ride through the Eye-Popping Panorama of American Pop Culture. (New York, NY: Universe Pub., 350 p.). Fashion Designer; Advertising Art Director. Treasury of Americana; over 350 people, symbols, inventions, ideas presented through surprising visual juxtapositions. Authors dramatize national ethos.

Daniel Delis Hill (2002). Advertising to the American Woman, 1900-1999. (Columbus, OH: Ohio State University Press, 329 p.). Advertising--United States--History--20th century; Women consumers--United States; Women in advertising--United States--History--20th century; Social values--United States--History--20th century.

John Hughes (2005). Still Going Strong: A History of Whisky Advertising. (Brimscombe Port, Stroud, Gloucestershire, UK: Tempus, 120 p.). Marketing Director for the Famous Grouse. 

Patricia Johnston (1997). Real Fantasies: Edward Steichen’s Advertising Photography. (Berkeley, CA: University of California Press, 351 p.). Associate Professor of Art History (Salem State College). Steichen, Edward, 1879-1973.; Advertising photography--United States--History.   

Russell Johnston (2000). Selling Themselves: The Emergence of Canadian Advertising. (Toronto, ON: University of Toronto Press, 355p.). Advertising--Canada--History.

John Philip Jones (1995). When Ads Work: New Proof that Advertising Triggers Sales. (New York, NY: Simon & Schuster, 209 p). Advertising--Case studies; Sales promotion--Case studies. 

Bernice Kanner (1999). The 100 Best TV Commercials...And Why They Worked. (New York, NY: Times Business, 252 p.). Advertising Columnist (Former "On Madison Avenue" Columnist for New York magazine). Commercials. Advertising classics, both domestic and foreign. Classifies commercials by categories as demonstrations, music, fantasy. blockbusters and humor.

Bernice Kanner; foreword by Ted Sann and Phil Dusenberry (2004). The Super Bowl of Advertising: How the Commercials Won the Game. (Princeton, NJ: Bloomberg Press, 215 p.). Former Columnist (New York Magazine). Super Bowl; Television advertising -- United States -- History. 

Steve Karmen (2004). Who Killed the Jingle?: How a Unique American Art Form Disappeared. (Milwaukee, WI: Hal Leonard, 184 p.). Wrote: "This Bud's For You"; "Aren't You Glad You Use Dial". Popular music--United States--Writing and publishing; Jingles (Advertising songs)--History and criticism; Radio advertising; Television advertising. 

Marilyn Kern-Foxworth; foreword by Alex Haley (1994). Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow. (Westport, CT: Greenwood Press, 205 p.). Associate Professor in the Department of Journalism (Texas A&M University). African Americans in advertising--History. Portrayals of Blacks in advertising from turn of century to present. 

Alain Lachartre with Francoise Aveline (2007). Arresting Design: Illustration in the Marketplace. (Paris, FR: Editions Scala France, 260 p.). Trademarks - Publicity - Illustration - Design. Role played by advertising draughtsmen and huge influence of their work and visions on contemporary French design.

Pamela Walker Laird (1998). Advertising Progress: American Business and the Rise of Consumer Marketing. (Baltimore, MD: Johns Hopkins University Press, 479 p.). Advertising--United States--History; Advertising--Social aspects--United States--History. Advertising from Civil War to 1920 - from notifying customers to creating consumers; from hucksterism to legitimate promotion.

David Laskin (1986). Getting into Advertising. (New York, NY: Ballantine Books, 272 p.). Advertising--Vocational guidance; Job hunting; Advertising agencies; Advertising executives--Interviews.

T.J. Jackson Lears (1994). Fables of Abundance: A Cultural History of Advertising in America. (New York, NY: Basic Books, 492 p.). Historian (Rutgers University). Advertising--United States--History--19th century; Advertising--United States--History--20th century. Cultural history of advertising.

George Lois, with Bill Pitts (1977). The Art of Advertising: George Lois on Mass Communication. (New York, NY: H. N. Abrams, 325 p.). Lois, George.

David G. Lyon (1966). Off Madison Avenue. (New York, NY: Putnam, 246 p.). Advertising.

Compiled and Edited by Allan Marin (1980). 50 Years of Advertising as Seen Through the Eyes of Advertising Age, 1930-1980. (Chicago, IL: Crain Communications, 283 p). Advertising age; Advertising--History.

Martin Mayer (1958). Madison Avenue, USA. (New York, NY: Harper, 332 p.). Advertising--United States.

--- (1991). Whatever Happened to Madison Avenue?: Advertising in the '90s. (Boston, MA: Little, Brown, 269 p.). Advertising--United States.

Chris Miller (2004). Blood on My Briefcase: 30 Years in the Advertising Wars. (Philadelphia, PA: Xlibris, 229 p.). Advertisers--U.S.--Biography; Advertising.

Nancy Millman (1988). Emperors of Adland: Inside the Advertising Revolution. (New York, NY: Warner Books, 320 p.). Advertising agencies--United States; Advertising--United States.

T.R. Nevett (1982). Advertising in Britain: A History. (London, UK: Heinemann, 231 p.). Advertising -- Great Britain -- History.

James D. Norris (1990). Advertising and the Transformation of American Society, 1865-1920. (New York, NY: Greenwood Press, 206 p.). Advertising--United States--History--19th century; Advertising--United States--History--20th century.

Robert Opie (1987). The Art of the Label: Designs of the Times. (New York, NY: Simon & Schuster, 144 p.). Labels; Commercial art.

James P. Othmer (2009). Adland: Searching for the Meaning of Life on a Branded Planet. (New York, NY: Broadway Books, 336 p.). Former Creative Director and Copywriter at Young & Rubicam and N.W. Ayer. Advertising; Internet Advertising; Advertising agencies. Memoir of a modern ad man;  effort to better understand inescapable influence of industry on culture.

Vance O. Packard (1957). The Hidden Persuaders. (New York, NY: David McKay Company, 275 p.). Advertising-Psychology.

Chalmers Lowell Pancoast (1976). Trail Blazers in Advertising: Stories of the Romance and Adventure of the Old-Time Advertising Game. (New York, NY: Arno Press, 269 p. [orig. pub. 1926]). Advertising--United States--History.

Katherine J. Parkin (2006). Food Is Love: Food Advertising and Gender Roles in Modern America. (Philadelphia, PA: University of Pennsylvania Press, 296 p.). Teaches History (Monmouth University). Sex role in advertising--United States--History; Advertising--Food--United States--History; Women consumers--United States--History; Women in advertising--United States--History; Men in advertising--United States--History. Advertisers have historically: 1) promoted food in distinctly gendered terms, 2) identified shopping and cooking as expression of love, 3) suggested that using their products would give a woman irresistible sexual allure, happy marriage, healthy children; 4) promised that by buying and making the right foods, a woman could help her family achieve social status, maintain its racial or ethnic identity, assimilate into American mainstream.

John Pearson and Graham Turner (1965). The Persuasion Industry. (London, UK: Eyre & Spottiswoode, 328 p.). Advertising--Great Britain.

Pamela E. Pennock (2007). Advertising Sin and Sickness: The Politics of Alcohol and Tobacco Marketing, 1950-1990. (DeKalb, IL: Northern Illinois University Press, 282 p.). Assistant Professor of History (University of Michigan--Dearborn). Advertising--Alcoholic beverages--United States--History--20th century; Advertising--Cigarettes--United States--History--20th century; Corporate speech--United States. Three distinct periods in history of national debate over regulation of alcohol and tobacco marketing; politics of alcohol, tobacco advertising reflect profound cultural ambivalence about consumerism and private enterprise, morality and health, scientific authority and legitimate regulation of commercial speech. 

Daniel Pope (1983). The Making of Modern Advertising. (New York, NY: Basic Books, 340 p.). Advertising.

Rick Prelinger (2006). The Field Guide to Sponsored Films. (San Francisco, CA: National Film Preservation Foundation, 140 p.). Industrial films -- Catalogs; Business -- Film catalogs; Motion pictures in advertising; Business in motion pictures. First modern overview of films funded by entities other than movie studios over past century; 452 historically or culturally significant motion pictures commissioned by businesses, charities, advocacy groups, state or local government units between 1897 and 1980.

Frank Presbrey (1968). The History and Development of Advertising. (New York, NY: Greenwood Press, 642 p. [orig. pub. 1929]). Advertising--History.

Ivan L. Preston (1994). The Tangled Web They Weave: Truth, Falsity, and Advertisers. (Madison, WI: University of Wisconsin Press, 225 p.). Professor of Advertising (University of Wisconsin). Deceptive advertising--United States; Advertising laws--United States; Advertising--United States.

--- (1996). The Great American Blow-Up: Puffery in Advertising and Selling. (Madison, WI: University of Wisconsin Press, 243 p. [rev. ed.]). Professor of Advertising (University of Wisconsin). Advertising--United States; Selling; Advertising laws--United States.

Tom Reichert (2003). The Erotic History of Advertising. (Amherst, NY: Prometheus Books, 403 p.). Professor of Advertising (University of Alabama). Sex in advertising. Use of sex in advertising is far from being a recent fad (appears in 1880's).

James Rorty (1934). Our Master's Voice: Advertising (New York, NY: John Day, 394 p.). Advertising.

Charles H. Sandage (1993). Roads to Be Taken: The Intellectual Odyssey of Charles H. Sandage (Lamoni, IA: Center for the Study of Free Enterprise and Entrepreneurship, Graceland College, 415 p.). Sandage, C. H. (Charles Harold), 1902- ; Advertising -- Research -- United States -- History; Businessmen -- United States -- Biography.

Leslie Savan (1994). The Sponsored Life: Ads, TV, and American Culture. (Philadelphia, PA: Temple University Press, 354 p.). Journalist. Advertising-Television, Social Aspects.

Kerry Segrave (2005). Endorsements in Advertising: A Social History. (Jefferson, NC: McFarland & Co. Advertising--Moral and ethical aspects--United States--History--20th century; Advertising--United States--History--20th century. 

Compiled by David Shayne (2005). Madvertising: A Mad Look at 50 Years of Madison Avenue. (New York, NY: Watson-Guptill Publications, 224 p.). Former Associate Editor (MAD Magazine). Advertising--Caricatures and cartoons; American wit and humor, Pictorial. Best of MAD’s fifty-plus years of takeoffs on Madison Avenue.

Tricia Sheffield (2006). The Religious Dimensions of Advertising. (New York, NY: Palgrave Macmillan, 208 p.). Lilly Visiting Scholar in Religious Studies (Austin College). Religion in advertising; Consumption (Economics)--Religious aspects. Advertising functions as religion in late capitalism; advertising contains religious dimensions.

Juliann Sivulka (1998). Soap, Sex, and Cigarettes: A Cultural History of American Advertising. (Belmont, CA: Wadsworth Pub. Co., 448 p.). Advertising--United States--History; Advertising--Social aspects--United States. 

--- (2001). Stronger than Dirt: A Cultural History of Advertising Personal Hygiene in America, 1875 to 1940. (Amherst, NY: Humanity Books, 369 p.). Advertising--Soap--United States--History; Advertising--Social aspects--United States.

Paul Stevens (1972). I Can Sell You Anything; How I Made Your Favorite TV Commercials with Minimum Truth & Maximum Consequences. (New York, NY: P. H. Wyden, 245 p.). Television advertising--United States.

Uwe Stoklossa (2007). Advertising: New Techniques for Visual Seduction. (London, UK: Thames & Hudson, 270 p.). Advertising; Commercial art; Advertising--Case studies; Sales promotion--Case studies. Art of commercial persuasion; hundreds of examples of ads, essays on perception, optical tricks, illusion; presents myriad new techniques, concepts.

Inger L. Stole (2006). Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s. (Urbana, IL: University of Illinois Press, 290 p.). Assistant Professor in the Institute of Communications Research (University of Illinois, Urbana-Champaign). Advertising --United States --History; Corporations --Public relations --United States. How consumer activists sought to limit influence of corporate powers by rallying popular support to moderate and transform advertising.

Mark Tungate (2007). Adland: A Global History of Advertising. (Philadelphia, PA: Kogan Page,, 278 p.). Advertising--History. Modern advertising, from its origins in 19th century to evolution of current landscape; key developments, from print, radio, television advertisements to opportunities afforded by digital media (podcasting, text messaging, interactive campaigns); key players in industry; roots of industry in New York and London, Western Europe, emerging markets of Eastern Europe, Asia, Latin America; ways in which it is likely to develop in future.

James B. Twitchell (1996). Adcult USA: The Triumph of Advertising in American Culture. (New York, NY: Columbia University Press, 279 p.). Professor of English and Advertising (University of Florida). Advertising--United States; Advertising--Social aspects--United States.

--- (2000). Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All. (New York, NY: Crown Publishers, 229 p.). Professor of English and Advertising (University of Florida). Advertising.

Compiled by Laurence Urdang & Janet Braunstein with Tina K. Speagle & Ceila Dame Robbins (1992). Every Bite a Delight and Other Slogans. (Detroit, MI: Visible Ink Press, 437 p.). Slogans; Advertising--United States.

David Verklin and Bernice Kanner (2007). Watch This, Listen Up, Click Here: Inside the $300 Billion Business Behind the Media You Constantly Consume. (Hoboken, NJ: Wiley, 240 p.). CEO, Carat Americas (world's largest independent media buying agency); Former "On Madison Avenue" columnist for New York Magazine. Advertising--United States; Mass media--United States. Inner workings of media, marketing, advertising industries.

Jim Wang (2008). Brand New China: Advertising, Media, and Commercial Culture. (Cambridge, MA: Harvard University Press, 432 p.). S. C. Fang Professor of Chinese Language and Culture (MIT), Chair of the International Advisory Board of Creative Commons China Mainland. Advertising--China; Marketing--China; Brand name products--China. Advertising, marketing, branding culture of contemporary China; influence of American branding theories, models; impact of new media practices on Chinese advertising, deliberations on convergence of grassroots creative culture, viral marketing strategies; successful advertising campaigns; practical insights about Chinese consumer segments, reflections on pop culture, advertising research. 

Hazel G. Warlaumont (2001). Advertising in the 60s: Turncoats, Traditionalists, and Waste Makers in America's Turbulent Decade. (Westport, CT: Praeger, 244 p.). Advertising--United States--History.

Ray Welch (2002). Copywriter: A Life of Making Ads and Other Mistakes. (Cohasset, MA: HotHouse Press, 297 p.). Welch, Ray; Copy writers--United States--Anecdotes; Advertising--United States--Anecdotes.

Robin Wight (1974). The Day the Pigs Refused To Be Driven to Market: Advertising and the Consumer Revolution. (New York, NY: Random House, 230 p.). Advertising; Consumers.

James P. Wood (1958). The Story of Advertising. (New York, NY: Ronald Press, 512 p.). Advertising--History.

_________________________________________________________

Business History Links

19th Century Advertising History                                               
http://advertising.harpweek.com/
During the 19th century, one of the most consistently popular American
periodicals was Harper's Weekly, an illustrated paper whose circulation was  well in excess of over 100,000 on a regular basis. This fine site highlights some of the many creative and inventive advertisements that were prominently displayed in the periodical during the 19th and early 20th centuries. The project was the brainchild of John Adler, a longtime history buff, who came across a complete set of the periodical for the period from 1857 to 1916. On the site visitors can browse through advertisements for appliances, insurance, foreign travel, farm land, and various medicinal potions. The selection of ads includes one for "pain paint," which begins with a brief doggerel that includes a mention of the impeachment of President Andrew Johnson in 1868.

The Ad Shak                                                                           http://www.theadshak.com/                                         

Step back in time with thes old ads; large selection of original magazine advertisements from the late 1890's to the 1970's. 

The Advertising Century (Ad Age)                                                  http://adage.com/special-reports/theadvertisingcentury/110                       

The goal of this "Advertising Century" Web site is to make the major sections of popular 1999 print report available to the public. Browse through the online version of the "Advertising Century" and learn about industry's most meaningful people, events, trends, issues, controversies and advertising executions.

Advertising Icon Museum                               http://www.advertisingiconmuseum.com

The American Package Museum                                           http://www.packagemuseum.com/homepage/homepage_bg.jpg        

The primary objective is to preserve and display specimens of American package design from the early decades of the 20th century. The secondary objective is to establish a community for those interested in such an endeavor.

American Sign Museum                                                                 http://www.signmuseum.org/                                               

Originally incorporated in March, 1999 as the National Signs of the Times Museum--a not-for-profit corporation registered in the State of Ohio. As of 2004 the collection numbered more than 2500 objects, including 120 signs; 500 books and catalogs; and 1200 photos.

Benetton Advertising History                                                                      http://www.slideshare.net/brandklub/pubblicita  

Luciano Benetton: "The purpose of advertising is not to sell more. It's to do with institutional publicity, whose aim is to communicate the company's values (...) We need to convey a single strong image, which can be shared anywhere in the world." Oliviero Toscani pursues this: "I am not here to sell pullovers, but to promote an image"... Benetton's advertising draws public attention to universal themes like racial integration, the protection of the environment, Aids...

William F. Eisner American Museum of Advertising & Design            http://www.eisnermuseum.org/home.shtm                           

Interactive educational center focusing on advertising and design, and their impact on culture; emphasis on the social, historical and aesthetic implications of advertising and design; dedicated to William F. Eisner, designer and advertising entrepreneur.         

The Erotic History of Advertising: Aromatic Aphrodisiacs: Fragrance  http://www.aef.com/on_campus/classroom/book_excerpts/data/2476  

This book excerpt discusses the "sexual content in fragrance advertising "and how "fragrance marketers play to people's fantasies." Features analysis of advertising from the 1970's and 1980's, selected images of print advertisements (from the Advertising Educational Foundation, "the advertising industry's provider and distributor of educational content").

Fading Ad Gallery                                                                          http://www.frankjump.com/                                                        

Ghost signs, ghost ads, phantoms, vintage mural advertisements - metaphors for survival.

John W. Hartman Center for Sales, Advertising and Marketing History http://library.duke.edu/rubenstein/hartman/index.html                                   

The Hartman Center of the Duke University Libraries is one of the nation's pre-eminent programs for the study of sales, advertising, and marketing. The Center's mission is to promote understanding of the immense cultural impact of these fields by: expanding its vast collection of textual and multimedia resources and increasing the use of these materials by students, scholars, and businesses from around the world.

History World                                                                         http://www.historyworld.co.uk/                                               

UK advertisements, spanning the decades from the 1890s to the 1950s.

International Vintage Poster Fair                                                 http://www.posterfair.com/cgi-local/content.cgi                     

The web's best resource for original vintage posters; more than 10,000 vetted original posters with prices beginning at $100 and rising to the tens of thousands.

Mouseprint                                                                            http://www.mouseprint.org/                                          

Consumer education site produced by Edgar Dworsky (consumer lawyer, former Director of Consumer Education at the Massachusetts Executive Office of Consumer Affairs and Business Regulation, former Massachusetts Assistant Attorney General in consumer protection). Exposes the strings and catches in advertising fine print. "Mouse print" is the fine print in advertising, in a contract, or on a product label, often buried out of easy sight. In the worst cases, the mouse print changes the meaning of, or contradicts the primary claims or promises being made. Sometimes, the catch is not even disclosed. In other cases, the fine print is merely an unexpected surprise for the reader. Fine print is not inherently illegal.

Museum of Brands, Packaging and Advertising                                  http://www.museumofbrands.com/                                                  

Will feature some 10,000 objects spanning 200 years. Covering all areas of consumers' lives, from leisure activities to food and design, fashions of yesterday, time tunnel taking museum goers from the Victorian period to modern day.

The Robert Opie Collection                                                                http://www.robertopiecollection.com/                                        

World´s largest collection of British advertising imagery (over half a million items, continually expanding).

The Traces of Advertising Giants                                            http://www.aef.com/industry/industry_leaders/giants_of_advertising             

Full-length Yahoo! interviews and archived videos of the industry's top thinkers and influencers.

The Trade Card Place                                                                  http://www.tradecards.com                                               

This site is designed "for all interested in Victorian Trade Cards used to advertise American goods and services during the late 1800s." Features images of dozens of illustrated trade cards (in categories such as beverages, fairs, and medical and dental), illustrated articles about different types of trade cards, and links to related sites. This site also conducts online auctions.