1904 - Ivy Ledbetter Lee, George Parker established third U. S. public relations firm, Parker and Lee, in New York City (lasted four years); 1906 - gained Pennsylvania Railroad Company as account; conceived "Declaration of Principles" - first articulation of concept that public relations practitioners have public responsibility that extends beyond obligations to client; October 30, 1906 - issued what is often considered to be first press release (printed verbatim by New York Times) - after accident with Pennsylvania Railroad; convinced company to openly disclose information to journalists, before they could hear information elsewhere; originator of modern crisis communications.

Ivy Ledbetter Lee (http://images.wikia.com/pr/images/e/e5/Ivyledbetterlee.gif)

1927 - John W. Hill opened public relations office in Cleveland, OH, after 18-year career as reporter, editor,  financial columnist; 1933 - took Donald Knowlton, former bank public relations director, after client's bank went out of business during Depression; 1934 - moved irm's headquarters to New York.

1946 - Harold Burson established Harold Burson Public Relations in office space provided by one of his two clients; marketed himself as business-to-business specialist; 1951 - William A. Marsteller founded Marsteller, Gebhardt & Reed through purchase of Gebhardt & Brockson; 1952 - Burson had dozen clients, five employees;  January 1953 - formed Burson-Marsteller, new public relations firm jointly-owned by Marsteller agency; 1983 - became world's largest public relations firm. 

Harold Burson - Burson-Marsteller (http://www.aef.com/images/advertising_week/2006/photo_burson_sm.jpg)

William A. Marsteller - Burson-Marsteller (http://www.aef.com/images/giants_of_advertising/william_marsteller.jpg)

(Burson-Marsteller), Mark Penn with E. Kinney Zalesne (2007). Microtrends: The Small Forces Behind Tomorrow’s Big Changes. (New York, NY: Twelve, 448 p.). CEO of Burson-Marsteller. Social influence; Social change; United States--Population--Social aspects. 1) single women by choice; 2) splitters; 3) sun haters; 4) philo-semites; 5) classical music dads.

(Aaron D. Cushman & Associates), Aaron D. Cushman (2004). A Passion for Winning: Fifty Years of Promoting Legendary People and Products. (Pittsburgh, PA: Lighthouse Point Press, 263 p.). Cushman, Aaron D.; Aaron D. Cushman & Associates--History; Public relations firms--United States--History; Public relations consultants--United States--Biography; Public relations--United States--History; Corporations--Public relations--United States--History; New products--United States--Marketing--History.

(Disney), Charles Ridgway (2007). Spinning Disney’s World: Memories of a Magic Kingdom Press Agent. (Branford, CT: Intrepid Traveler, 240 p.). Ridgway, Charles, 1923- ; Walt Disney Company--Public relations--History; Press agents--United States--Biography; Disneyland (Calif.)--Biography; Walt Disney World (Fla.)--Biography. Forty years working Disney - from Disneyland, to Walt Disney World, to Euro-Disney; "war stories" from front lines of perhaps biggest marketing success in history.

(GE), Bill Lane (2007). Jacked Up. (New York, NY: McGraw-Hill, 300 p.). Manager, Executive Communications forGeneral Electric, Jack Welch’s speechwriter (1982 - 2001). Business presentations. Communication equaled ability to lead; Welch's most outstanding speeches, opinions, philosophies, principles.

(Hill & Knowlton), John W. Hill (1958). Corporate Public Relations; Arm of Modern Management. (New York, NY: Harper, 178 p.). Public relations--Corporations.

--- (1963). The Making of a Public Relations Man. (New York, NY: D. McKay Co., 273 p.). Public relations.

(Lyric Opera of Chicago), Danny Newman (1977). Subscribe Now!: Building Arts Audiences Through Dynamic Subscription Promotion. (New York, NY: Theatre Communications Groups, 276 p.). Director of Press, Public Relations. Performing arts--Ticket subscription; Performing arts--Public relations. "Father" of modern subscription sales; theories for building audiences through subscriptions (embraced by nonprofits around world; used in 31 countries, printed in 10 editions).

(Lyric Opera of Chicago), Danny Newman; foreword by Studs Terkel (2006). Tales of a Theatrical Guru. (Urbana, IL: University of Illinois Press, 260 p.). Director of Press, Public Relations. Entertainers--Anecdotes; Singers--Anecdotes. 33 profiles of key arts people, many connected with Lyric Opera of Chicago; complete picture of world that few have ever seen so intimately.

(Northern Pacific), Sig Mickelson (1993). The Northern Pacific Railroad and the Selling of the West: A Nineteenth-Century Public Relations Venture. (Sioux Falls, SD: Center for Western Studies, 232 p.). Northern Pacific Railroad Company--History; Advertising--Real estate business--History--19th century; Land settlement--West (U.S.)--History--19th century.

(Ogilvy Public Relations Worldwide), Rohit Bhargava (2008). Personality not Included: Why Companies Lose Their Authenticity--and How Great Brands Get It Back. (New York, NY: McGraw-Hill, 300 p.). SVP of Digital Strategy. Branding (Marketing); Authenticity (Philosophy). Consumers have more access to information than ever, more power to share their voice, brand's identity no longer controlled through marketing,  advertising; what you demonstrate to customers matters most (power of personality).

(Ruder Finn), Kathy Bloomgarden (2007). Trust: The Secret Weapon of Effective Business Leaders. (New York, NY: St. Martin’s Press, 223 p.). Co-CEO of Ruder Finn, Inc. Trust; Values; Organizational effectiveness. Characteristics that make today’s leaders successful; principles, techniques they use to earn confidence of employees, colleagues, customers, public.

Eric Dezenhall and John Weber (2007). Damage Control: Why Everything You Know About Crisis Management Is Wrong. (New York, NY: Portfolio, Founder and CEO of Dezenhall Resources; President of Dezenhall Resources). Washington-based crisis management consultants. Crisis management--United States--Case studies; Public relations--United States--Case studies. 

Robert L. Dilenschneider (1990). Power and Influence: Mastering the Art of Persuasion (New York, NY: Prentice Hall Press, 258 p.). Former Chairman, Hill & Knowlton. Public relations; Persuasion (Psychology); Public relations consultants--Professional ethics.

--- (1992). A Briefing for Leaders: Communication as the Ultimate Exercise of Power (New York, NY: HarperBusiness, 287 p.). Former Chairman, Hill & Knowlton. Leadership; Executive ability; Communication in management; Chief executive officers. 

Grahame Dowling (2001). Creating Corporate Reputations: Identity, Image, and Performance. (New York, NY: Oxford University Press, 299 p.). Corporate image; Corporations--Public relations--Case studies; Brand name products--Management. 

Stuart Ewen (1996). PR: A Social History of Spin. (New York, NY: Basic Books, 480 p.). Academic. Public Relations.

Peter Firestein (2009). Crisis of Character: Building Corporate Reputation in the Age of Skepticism.  New York, NY Sterling, 304 p.).Global Strategic Communications, Inc. Business ethics; Industrial management. Ways executives can shape internal corporate culture to support their business interests; how corporate strategy must shift to deal effectively with globalization, new environmental, human rights standards that come with it; fail-proof way for executives to immunize themselves, their companies against breakdowns; Seven Strategies of Reputation Leadership.

Charles J. Fombrun (1996). Reputation: Realizing Value from the Corporate Image. (Boston, MA: Harvard Business School Press, 441 p.). Corporate Image.

Charles J. Fombrun, Cees B.M. van Riel (2004). Fame & Fortune: How Successful Companies Build Winning Reputations. (Upper Saddle River, NJ: Pearson Education, 273 p.). Professor (Stern School of Business, NYU; Executive Director - Reputation Institute); Professor (Rotterdam School of Management). Corporate image; Corporations--Public relations; Brand name products--Management. 

Leslie Gaines-Ross (2008). Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation. (San Francisco, CA: Jossey-Bass, 183 p.). Chief Reputation Strategist (Weber Shandwick). Corporate image; Responsibility; Corporations--Public relations; Organizational effectiveness. Restore, rebuild companies when corporate reputation damaged.

Ed. Jack Gottschalk (1993). Crisis Response: Inside Stories on Managing Image under Siege. (Detroit, MI: Gail Research Inc., 463 p.). Corporate Image, Crisis Management.

James R. Gregory with Jack G. Wiechmann (1999). Marketing Corporate Image: The Company as Your Number One Product (Lincolnwood, IL: NTC Business Books, 274 p. [2nd ed.]). Corporate image.

Noel L. Griese (2001). Arthur W. Page: Publisher, Public Relations Pioneer, Patriot. (Atlanta, GA: Anvil Pub., 427 p.). Page, Arthur W. (Arthur Wilson), 1883-1960; Businessmen--United States--Biography; Statesmen--United States--Biography; Corporations--United States--History; Publishers and publishing--United States--History; Public relations--United States--History. In-house public relations adviser to AT&T from 19207-1946; embraced concept of good corporate citizenship, pushed AT&T to be open, honest in press dealings.

Arthur W. Paige (http://www.prmuseum.com/awpage/gifs/awpage_pipe.gif)

Wiliam L. Haig (1997). The Power of Logos: How to Create Effective Company Logos. (New York, NY: Van Nostrand Reinhold, 191 p.). Corporate Image, Logos.

Keith Michael Hearit (2005). Crisis Management by Apology: Corporate Responses to Allegations of Wrongdoing. (Mahwah, NJ: Lawrence Erlbaum Associates, 250 p.). Corporate image; Crisis management; Apologizing; Corporations--Public relations; Business communication. Role of apology in response to public attack.

Ray Eldon Hiebert (1966). Courtier to the Crowd; The Story of Ivy Lee and the Development of Public Relations. (Ames, IA: Iowa State University Press, 351 p.). Lee, Ivy L. (Ivy Ledbetter), 1877-1934.

Allan J. Kimmel (2004). Rumors and Rumor Control: A Manager’s Guide to Understanding and Combatting Rumors. (Mahwah, NJ: Lawrence Erlbaum, 256 p.). Professor of Marketing at ESCP-EAP, European School of Management (Paris). Communication in management; Rumor; Crisis management. Rumor phenomenon - unique and distinct form of communication.

Richard A. Lanham (2000). Revising Business Prose. (Boston, MA: Allyn and Bacon, 117 p. [4th ed.]). English language--Business English; English language--Rhetoric; Business writing; Editing.

Jacquie L'Etang (2004). Public Relations in Britain: A History of Professional Practice in the Twentieth Century. (Mahwah, NJ: Lawrence Erlbaum, 288 p.). Public relations Great Britain; Public relations Great Britain History 20th century. 

Michael Levine (2003). A Branded World: Adventures in Public Relations and the Creation of Superbrands. (Hoboken, NJ: Wiley, 260 p.). Brand name products -- United States; Public relations -- United States.

Roland Marchand (1998). Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business. (Berkeley, CA: University of California Press, 461 p.). Corporate image--United States--History; Public relations--Corporations--United States--History; Big business--United States--History; Advertising--United States--History. 

Gerald C. Meyers with John Holusha (1986). When It Hits the Fan: Managing the Nine Crises of Business (Boston, MA: Houghton Mifflin, 271 p.). Crisis management.

Gerald C. Meyers & Susan Meyers (2000). Dealers, Healers, Brutes & Saviors: Eight Winning Styles for Solving Giant Business Crises (New York, NY: Wiley, 266 p.). Corporate turnarounds; Crisis management.

David E. Nye (1985). Image Worlds: Corporate Identities at General Electric, 1890-1930 (Cambridge, MA: MIT Press, 188 p.). General Electric Company; Photography, Industrial--United States.

Wally Olins (1990). Corporate Identity: Making Corporate Strategy Visible through Design. (Boston, MA: Harvard Business School Press, 224 p.). Corporate Image.

Laura Penny (2005). Your Call Is Important to Us: The Truth About Bullshit. (New York, NY: Crown, 256 p.). Teaching Fellow (University of King’s College). Propaganda; Public relations; Advertising; Deception; Manipulative behavior.

Marion K. Pinsdorf (1999). Communicating When Your Company Is under Siege: Surviving Public Crisis. (New York, NY: Fordham University Press, 425 p. (3rd ed.)). Corporate image; Public relations; Crisis management; Business communication; Strategic planning.

Alan R. Raucher (1968). Public Relations and Business, 1900-1929 (Baltimore, MD: Johns Hopkins University Press, 178 p.). Public relations -- United States -- History.

Irving J. Rein, Philip Kotler, Martin R. Stoller (1987). High Visibility: The Making and Marketing of Professionals into Celebrities. (New York, NY: Dodd, Mead, 366 p.). Public relations; Fame.

Al Ries and Laura Ries (2002). The Fall of Advertising and the Rise of PR. (New York, NY: HarperBusiness, 295 p.). Father-Daughter Marketing Consultants. Advertising; Brand name products; Public relations. 

John W. Riley, Jr., in association with Marguerite F. Levy (1963). The Corporation and Its Publics; Essays on the Corporate Image (New York, NY: Wiley, 195 p.). Public relations--Corporations. 

Irwin Ross (1959). The Image of Merchants; The Fabulous World of Public Relations. (Garden City, NY: Doubleday, 288 p.). Public relations.

Merle Debuskey - Broadway press agent (http://www.playbill.com/images/photo/m/e/merlefeat460.jpg)

Stan Sauerhaft and Chris Atkins (1989). Image Wars: Protecting Your Company When There's No Place to Hide. (New York, NY: Wiley, 246 p.). Corporate Image.

Robert Scoble and Shel Israel (2006). Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers. (Hoboken, NJ: Wiley, 251 p.). Helps run Microsoft’s Channel 9 Web site (top-ranking business blog among Technorati's Top 100). Weblogs; Business communication; Internet--Social aspects. Efficient, more credible method of business communication. 

John Simmons (2002). We, Me, Them & It: The Power of Words in Business. (New York, NY: Texere, 255 p.). Communication in management.

Marion G. Sobol, Gail E. Farrelly and Jessica S. Taper (1992). Shaping the Corporate Image: An Analytical Guide for Executive Decision Makers. (New York, NY: Quorum Books, 168 p.). Corporate image.

Art Stevens (1985). The Persuasion Explosion: Your Guide to the Power & Influence of Contemporary Public Relations. (Washington, DC: Acropolis Books, 224 p.). Public relations--United States; Publicity--United States.

Richard S. Tedlow (1979). Keeping the Corporate Image: Public Relations and Business, 1900-1950. (Greenwich, CT: JAI Press, 233 p.). Publicity--United States; Public relations--Corporations; Public relations--United States.

Larry Tye (1998). The Father of Spin: Edward L. Bernays & the Birth of Public Relations. (New York, NY: Crown, 306 p.). Bernays, Edward L., 1891- ; Public relations consultants--United States--Biography; Public relations--United States--History--20th century.

Robert J. Wood with Max Gunther (1988). Confessions of a PR Man. (New York, NY: NAL Books, 269 p.). Wood, Robert J.; Public relations consultants--United States--Biography. 

Joyce Wouters (1991). International Public Relations: How To Establish Your Company's Product, Service, and Image in Foreign Markets. (New York, NY: American Management Association, 308 p.). Export marketing--United States--Management; International business enterprises--United States--Management; Corporations, American.

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LINKS

Institute for Public Relations                                                                                                       http://www.instituteforpr.com/                                                                                 

The Institute for Public Relations focuses on the science beneath the art of public relations. We exist to expand and document the intellectual foundations of public relations, and to make this knowledge available and useful to all practitioners, educators, researchers and corporate/institutional clients.

Museum of Public Relations                                                                                                        http://www.prmuseum.com/                                                                                  

Established in 1997.

O'Dwyer's PR Daily                                                                                                                        http://www.odwyerpr.com/

Arthur W. Page Society                                                                                                    http://www.awpagesociety.com/                                                                                

Founded in December 1983, a professional organization a professional association for senior public relations and corporate communications executives who seek to enrich and strengthen their profession. The membership consists primarily of chief communications officers of Fortune 500 corporations, the CEOs of the world's largest public relations agencies, and leading academics from the nation's top business and communications schools who have distinguished themselves teaching corporate communications. The Page Society has strict membership selection criteria, and consequently, has attracted the very best and brightest of the profession. The Page Society is dedicated to strengthening the management policy role of chief public relations officers. The Page Society is upheld by management concepts, known as the Page Principles, which have been tested for more than half a century and have earned the support and respect of chief executive officers throughout the country. Named for  Arthur W. Page, co-founder Doubleday, Page & Co. (1905-1927 - served as editor of the World's Work) , VP of Public Relations, AT & T (1927-1946). Considered the father of corporate public relations.

PRWatch                                                                                                                       http://www.prwatch.org/                                                                                     

"Public Interest Reporting on the PR/Public Affairs Industry," from the folks at the Center for Media and Democracy who brought you the book Toxic Sludge Is Good for You. Includes the "Spin of the Day", with archives, and the "Disinfopedia" ("the encyclopedia of propaganda"), which offers case studies on deceptive PR campaigns, info on how to research front groups, and more.